My Expertise
Creative technology, motion, strategy, and narrative — all brought into alignment for organizations with stories that matter. My work spans prototypes, identity, campaign, film, and experience.
The through-line is always the same:
communication that moves people to act.
Senior Creative Consultant, IBM · New York
Editorial environments and interaction prototypes. From the partnership microsite that replaced the boardroom to the 16-screen Maison ceremony walking an associate through one client’s day — every interface built around a specific audience and outcome. Increasingly, the prototype ships as the spec itself, assembled with Claude as a parsing and scaffolding partner. The deployed prototype is the deliverable.
View Web Work →Three qualities — settle, spring, glide. One easing family — sine-in-out, the physics of a held breath. Across four IBM partnership engagements, the same rhythm threads through brand-mark morphs, authentication scans that absorb the wait, AI suggestion sequences that arrive as decisions, and matrix snaps that read as physical material. The motion is the explanation.
View Motion Work →Carrying conviction onto a screen scrolled at someone’s pace. The boardroom moves — eye contact, the mark on the wall, the deck handed across — translated for distance. NBCUniversal, Mondelēz, Intel — three audiences, three pressures, one practice: turn a thesis into something stakeholders can hold, repeat, and act on.
View Strategy Work →From a coalition mark born during marriage equality to a 20-year-young airline rebrand spanning app, livery, and transit takeover; from custom illustration drawn with graphic novel intensity for Disruptive Women in Health Care — deep plum, magenta cuts. Each system designed to outlive the launch — bold enough for the fight, credible enough for the policy table.
View Branding Work →Senior Creative Consultant at IBM, based in New York. Every engagement run end to end — interaction model, motion choreography, visual language, editorial voice. Same loop with any partner, human or model. A 16-screen Maison prototype, a 23-screen field tool from a 23-page workbook, a microsite audited five years on. Author at every scale.