Building a digital presence equal to the advocacy.
Fifteen years after its founding, AQUADC undertook an extensive rebranding in 2012 — built to better capture its diversity and project a more inclusive image. The timing coincided with the national movement for marriage equality, and the work became part of that moment.
I led the rebrand — a new mark and full identity system, applied across print collateral, web, and event identity for the organization’s next chapter.
A radiating silhouette capturing the community’s energy and diversity — outward-facing, inclusive, and grounded in the visual language of the API queer experience. The mark worked at button size and banner scale.
The current AQUADC website is a full-stack front-end build designed to match the scale and ambition of the organization's work. The architecture maps directly to how AQUADC actually operates: advocacy, programs, community resources, and a living history going all the way back to 1997.
The site spans 20+ page templates built mobile-first with an interactive history timeline navigable by decade, a live legislative tracker monitoring federal anti-LGBTQ+ bills, program pages for API Pride and the QAPI Support Group, a testimonials carousel, and a community stats dashboard. The brand's coral, teal, navy, lavender, and gold palette became a full visual language — each section carrying its own color signature while remaining cohesive across the whole.
Built to serve a community — and earn its belonging.
Branding for AQUADC’s dragonboat racing team — extending the parent identity into a more athletic, competitive register. The mark retained the AQUADC DNA while earning its place on the water.
Collateral and signage for marriage equality rallies at the Supreme Court in 2015 — bringing the AQUADC identity into one of the most significant civic moments in recent American history.
Every three years, the National Queer Asian Pacific Islander Alliance (NQAPIA) holds a national leadership summit. The 2012 summit coincided with my tenure as Managing Co-Chair of AQUADC. Having just rebranded the organization and with the opportunity to co-host the conference in DC, I branded the summit as an extension of AQUADC. The resulting mark — a radiating silhouette of the AQUADC mark — balances the pinnacle of leadership with the fluidity of personal growth. Digital assets were prepared for the conference, including video panel signage that served as wayfinding tools for attendees.
