The Relationship How We Work Journey What’s Next Credentials

Made for
every
moment.

Mondelēz brings joy to billions through its brands.
IBM builds the global delivery infrastructure that powers that mission — across every market, every system, and every transformation ahead.

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17+
Years of IBM–Mondelēz collaboration, since 2012
31%
Delivery cost reduction achieved through IBM’s factory model
143+
SAP Food & Beverage go-lives delivered by IBM
53+
Years of IBM + SAP alliance powering the partnership
The Relationship

Built on more
than delivery.

The IBM–Mondelēz relationship didn’t begin with a contract. It began with a shared conviction: that borderless operations are the foundation of a truly global consumer business. Since 2012, IBM has been the strategic partner Mondelēz has turned to when the transformation work is hardest.

From harmonizing ERP across 22 Central and Eastern European markets under the Kraft Catalyst program, to designing and operating the global Application Delivery Factory, to collaborating on blockchain-enabled food safety — IBM has been present at every inflection point in Mondelēz’s technology journey.

That track record isn’t incidental. It reflects IBM’s unique position at the intersection of CPG industry depth, SAP expertise, and the cultural discipline needed to operate at Mondelēz’s scale — a combination no late entrant can replicate.

01
Borderless Operations
Three unified SAP instances established globally — harmonizing business processes across developing markets, acquisitions, and legacy infrastructure simultaneously.
02
Factory-Model Leadership
IBM industrialized Mondelēz’s SAP Application Delivery — replacing fragmented vendor relationships with a disciplined, outcome-based model across three global regions.
03
Supply Chain Innovation
IBM brought blockchain technology to Mondelēz’s food safety initiative alongside Nestlé, Unilever, and Walmart — tracing contamination across global supply chains in seconds, not weeks.
04
Enduring Strategic Presence
As Mondelēz’s $1.2B transformation accelerates through 2028, IBM’s institutional knowledge of Mondelēz’s systems, teams, and processes is foundational — not replicable by new entrants.
How IBM Organizes the Transformation

Seven commitments.
One integrated model.

IBM’s approach to Mondelēz isn’t a service catalog — it’s an integrated delivery framework where each dimension reinforces the others. Select any pillar to see what IBM has built and delivered.

Our strategic engagement with IBM has helped implement harmonized and integrated business processes across the region and complete the integration of key acquisitions. Despite the complexity, we managed to adopt a genuine ‘one team’ approach.
Bernd Ruschmeyer · IS Director, Catalyst Program · Kraft Foods CEEMA
“I’m personally committed to growing our partnership through the success of your AD Factory. This team brings the discipline and skills to ensure Mondelēz’s success — with experts who share your values and can drive real change.”
Arun AbrahamMondelēz Client Partner · IBM
“We’ve changed the paradigm. When I came to the company four years ago, we had lost the ability to control, manage and enable our strategy and vision. We are now leading the transformation.”
Kostas GeorgakopoulosCTO & CISO · Mondelēz International
The Journey

A partnership
that compounds.

Every engagement has built institutional knowledge that makes the next one faster, deeper, and more impactful. That compounding effect is IBM’s most durable advantage in this relationship.

2012
SAP Global Rollout Kraft Foods
Unifying 22 markets on a single ERP platform
IBM and Kraft Foods (predecessor to Mondelēz International) extend their strategic engagement to roll out three unified global SAP instances — harmonizing business processes across developing markets in Central and Eastern Europe, the Middle East, and Africa. The Catalyst CEEMA Wave 4 covers 11 additional countries; 22 markets reach a single ERP foundation. Kraft wins SAP’s CEE Quality Award Gold for Large Implementation. IBM provides the know-how, personnel continuity, and cross-functional expertise that makes "borderless operations" real.
SAP ERPCatalyst Program22 CountriesCEEMA
2016
IBM India Site Visit Design Thinking
A pursuit built around the user, not the pitch
IBM invites Mondelēz leadership to its India delivery centres for a hands-on design thinking immersion — replacing the conventional sales presentation with a live encounter. The visit moves through empathy mapping, persona development, and journey analysis, positioning IBM's factory model not as a capability statement but as a co-created solution. The sessions produce documented insights and opportunity frameworks that directly inform IBM's final proposal. Revisit the experience →
IBM IndiaDesign ThinkingEmpathy MappingPursuit Strategy
2017
Application Delivery Factory Landmark Win
IBM wins the global SAP delivery transformation
Following a competitive pursuit, IBM is selected to design and operate Mondelēz International’s Application Delivery Factory — an industrialized SAP delivery model spanning EMEA, APAC, and the Americas. IBM’s framework organizes around seven interlocking commitments: factory leadership, combined IBM + SAP capabilities, customized factory design, culture change, a hand-picked ‘A’ Team from Nestlé and Philip Morris engagements, outcome-based commercial terms, and active investment in the partnership. The result: a 31–38% cost reduction target, a one-year warranty on all delivered code, and zero transition cost to Mondelēz.
ADFGlobal Factory ModelOutcome-Based Billing80+ Countries
2017
Blockchain + Food Safety
Tracing contamination in seconds, not weeks
Mondelēz joins IBM’s landmark blockchain food safety initiative alongside Nestlé, Unilever, and Walmart. Using distributed ledger technology, the collaboration demonstrates the ability to trace the origin of a contaminated ingredient across a global supply chain in seconds — a capability previously measured in days or weeks. The initiative establishes IBM as a strategic technology partner well beyond SAP delivery.
BlockchainFood SafetySupply ChainNestlé · Unilever · Walmart
2024–28
$1.2B Digital Transformation Active
Mondelēz’s landmark technology overhaul — IBM’s knowledge at the foundation
Mondelēz announces a $1.2 billion multiyear transformation involving SAP ERP migration to S/4HANA, data center exits, cloud migration to AWS, and generative AI integration — with completion targeted for 2028. Eighteen months of preparation built the governance, vendor alignment, and institutional clarity that such a program demands. IBM’s decade of embedded knowledge — of Mondelēz’s systems, processes, teams, and technical architecture — is the kind of capital that can’t be purchased at the start of a new engagement.
SAP S/4HANAAWSGen AIData Center Exit2028 Completion
What’s Next

The next chapter
is already
in motion.

Mondelēz’s $1.2 billion transformation isn’t a disruption to the partnership — it’s the clearest signal yet of what IBM’s work has made possible. A company that spent years stabilizing its ERP foundation is now ready to lead a widescale modernization.

As Mondelēz executes its region-by-region S/4HANA migration through 2028, the work IBM pioneered — harmonized processes, factory discipline, cultural change management — provides the baseline from which that migration can run cleanly and confidently.

IBM’s position in this next chapter is defined by the institutional knowledge no late entrant can replicate: the Mondelēz architecture landscape, the template governance, the IS leadership relationships, and the proven ability to lead multi-partner programs at this scale.

S/4HANA Migration
IBM’s HANA migration toolset, CPG-specific SAP templates, and 100+ Food & Beverage go-lives make IBM the accelerant Mondelēz needs for a clean, on-schedule S/4 transition through 2028.
AI + Data Modernization
As Mondelēz explores generative AI within its ERP environment, IBM’s watsonx capabilities and embedded process knowledge position IBM to deploy AI where it creates real operational value — not just experimentation.
Cloud & Infrastructure Transition
With four data center exits underway and hundreds of workloads migrating to AWS, IBM’s global infrastructure expertise and hybrid cloud methodology are directly applicable to Mondelēz’s execution priorities.
Sustained Factory Operations
The AD Factory IBM built is an operating system for Mondelēz’s technology development. Keeping that factory at full performance through a period of transformation is itself a strategic imperative.
Evidence & Proof Points

Proven at comparable scale.

From global CPG programs to AI-embedded ERP transformations — a curated selection of IBM case studies that mirror the scope, complexity, and ambition of what Mondelēz International requires.

CPG & Consumer Goods Scale Back to top
SAP Transformation at Scale Back to top
Supply Chain & Traceability Back to top
Managed Transition & Continuity Back to top
AI & Data in ERP Environments Back to top
IBM Design Thinking · India Site Visit

Revisit
the India
experience.

During the IBM India site visit, your team used a custom-built design thinking app to map personas, chart user journeys, and surface transformation opportunities in real time. That tool lives here — rebuilt for the web so you can return to those insights at any point.

Seven moments — from picking a persona, through the empathy map and journey, to the opportunity matrix and a shareable session summary.

01 · The session opens

Three people. Three realities.

The home screen is the entry point — three real practitioners across the IBM × Mondelēz engagement, each navigating a distinct work reality. Tap a persona to begin, or open the framework reference to ground the room before you start.

  • Three live personas · Rajiv, Smita, Nirmal — each a real IBM×Mondelēz role
  • Framework reference · the Loop, the Keys, the Guiding Principles — one tap away
  • Brand & inspiration cards · context for the room, before the work begins
02 · The persona

The person, on the page.

Rajiv Mathur — 39, SAP Lead Consultant, IBM India. Goal, motivations, pain points, all on one canvas. Every detail came from the live session: what he says, what stresses him, what he wants the next year to look like. The same template carries Smita's ambition and Nirmal's forecasting load.

  • Goal · Motivation · Pain Points · the three lenses every session walks
  • Quote at the top · "A plan is a promise" — the persona's own words
  • Tag chips · plain-language hooks that surface in later steps
03 · Says · Thinks · Does · Feels

Empathy, four quadrants deep.

The empathy map starts empty and fills in as the room talks. Tap the orange + on any quadrant to add an observation. By the end of the session, "Too many mails, cannot handle!" sits next to "Pressurized beyond project deliverables" — and the team is looking at the same picture.

  • Says · Thinks · Does · Feels · the four panes that anchor every persona
  • Bottom-sheet capture · taps a quadrant, drops a note, keeps the room moving
  • Live as you go · empty grid → real artefact, in one session
04 · Journey

The work, step by step.

Each persona's day is broken into stages — for Rajiv, five of them, from raising a change request to deployment. Each stage captures what they're doing, what they're thinking, how they feel, and the IBM opportunity hiding inside the friction. "Real-time testing feedback would cut this cycle in half" lands here, in step four, and it doesn't get lost.

  • Doing · Thinking · Feeling · Opportunity · four fields per stage
  • Feeling chips · plain words like "Focused" or "Overwhelmed" that travel into the matrix
  • Opportunity field · the artefact that becomes the IBM proposition
05 · Opportunity matrix

Big bets.
No-brainers.
What earns IBM.

Every opportunity surfaced in the journey lands in a tray, ready to plot. Drag onto the impact-vs-effort grid: Big Bets top-left, No Brainers top-right, Utilities bottom-right, Unwise bottom-left. When the room stalls, "Suggest with AI" plots the rest — and the room argues with that, which is the point.

  • Tray → grid · drag to place, or tap-to-zone
  • Four named quadrants · the language stays consistent across personas
  • Suggest with AI · a starting point the room can override, never silent automation
06 · Interpret

Tag, cluster, and decide.

Pull observations from the notepad, the empathy map, and the journey into one place. Tag each one as a Big Bet, a No-Brainer, a Utility — or set it aside. The room stops debating which note belongs where, and starts arguing about what to do.

  • Three sources, one canvas · Notepad · Empathy Map · Journey
  • One-tap tagging · BB · NB · UT — colour-coded, instantly visible
  • Done state · every observation classified before the matrix begins
07 · Brand & provocations

The room knows who Mondelēz is.

Two reference screens that grounded every conversation. The brand card spells out the seven categories and the seven IBM commitments. The inspiration deck offers four provocations — Cognitive Cocktails, Food Trust traceability, JOY-targeted personalisation — to keep the workshop ambitious before the matrix forces it pragmatic.

  • Seven categories · seven commitments · the engagement frame, on one screen
  • Four provocations · IBM × Mondelēz futures the room can react to
  • Brand voice card · "It's about lifting the spirit" — the line that anchored the work
08 · Summary & synthesis

Every session, shareable.

The persona summary collapses three tabs of work into one scrollable artefact — empathy quotes, journey opportunities, the placed matrix, all in one place. Across personas, the synthesis screen lifts the patterns: where Rajiv, Smita, and Nirmal converge, and where the IBM offer differs by role.

  • One-tap share · the persona's whole session, ready to send
  • Cross-persona synthesis · patterns the matrix alone can't see
  • Built for the meeting after · the artefact that travels into the proposal