IBM Design Thinking · India Site Visit
IBM × Mondelēz

Field Guide
Screen Map

Every screen and state in the app. Select a persona in section 02 to toggle all downstream screens.

Open the app
How to read this map

Three people.
Three realities.
One framework.

Built for a live IBM Design Thinking session on the ground in Bengaluru — this app documents three real practitioners, each navigating a distinct work reality within the IBM × Mondelēz engagement. Every persona moves through the same six-tab experience: from empathy mapping to journey documentation, opportunity placement, and a shareable session summary. Select any persona card in section 02 to navigate their complete story.

R
Use case 01 · Change Governance
Rajiv Mathur
39 · SAP Lead Consultant · IBM India
'A plan is a promise'
S
Use case 02 · Skill Management
Smita Kumari
26 · Tech Developer · IBM India
'The only way is the way up'
N
Use case 03 · Demand Forecasting
Nirmal Jain
37 · Forecasting Manager · Mondelēz
'Until we manage time, we can manage nothing else'
Opportunity matrix — how session outcomes are classified
Big Bets
High impact · High effort
Transformative ideas that demand real investment — but carry outsized returns when executed well.
No Brainers
High impact · Low effort
Quick wins that deliver meaningful value without heavy lift — these get prioritized first.
Utilities
Low impact · Low effort
Small, functional improvements worth shipping — but unlikely to move the needle on their own.
Unwise
Low impact · High effort
Costly distractions that consume resources without proportionate return — avoid or defer.