The Big Deal Squad
IBM's premier in-house agency, the Big Deal Squad, closes high-value ($MMM-$B) deals for Global Business Services (GBS) in North America. This team of experts—in deal qualification, relationship strategy, competitive intelligence, sales coaching, and creative services—elevate and differentiate the IBM brand through cutting-edge engagement plans and powerful experiences that deliver on the strategy of IBM's businesses in the marketplace while capturing the hearts, minds, and loyalty of clients.
As Senior Creative Consultant, I developed the logo for our team with the inspiration of the bee in IBM's rebus logo. The mark represents our dedication to move IBM's business priorities forward, innovate new marketing solutions, and deliver distinctly immersive client experiences that drive one of the highest win rates in the company.