15 years after inception, AQUADC underwent an extensive rebranding process to better capture diversity in the organization and project a more inclusive image to the community. The timing in 2012 aligned with a dawning national movement for marriage equality, presenting opportunities for community engagement, political action, and closer partnerships with national organizations like the Human Rights Campaign.
Serving my first of two terms as the Managing Co-Chair, I drove the creative vision for this initiative with a new identity, website, and social presence on- and off-line.
This extended to Out2Paddle, AQUADC’s dragonboat team which competes in Washington D.C.’s annual international Dragonboat Festival as the only LGBTQ team being represented among 40 teams from across the country. It was also realized through the APEX conference identity in collaboration with the National Queer Asian Pacific Islander Alliance (NQAPIA) on their national leadership summit.
Modernizing the organization's digital platform was central to the rebrand, as the community needed a richer, more engaging portal to connect and expand AQUADC's network.
Stylized visual effects conveyed the vibrancy of the organization and reinforced the brand's dynamism.
A corresponding mark was created for the Out2Paddle dragonboat team, and applied for uniforms worn during competitions at Washington D.C.’s annual international Dragonboat Festival.
Out2Paddle / AQUADC banner and uniforms at medal ceremonies, 2012-present.
Picketing signage raised at marriage equality rallies at the U.S. Supreme Court, 2015